Creativity and Innovation
Make it Happen!
Imagination is the ability to bring to mind the things that aren’t present to our senses. Creativity is putting our imagination to work.
Leading innovation and change is the key to achieving organizational excellence.
Innovation is anything we do that makes our organization better and new; and creates value for both the company and the people we serve.
The Double Diamond Innovation Framework
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DISCOVER: "Create Choices"
The Discover Phase steps are 1) Clarify your opportunity and your passion for innovating, 2) Surface what you know and don't know, 3) Identify who to engage for discovery, 4) Choose your discovery methods, 5) Write your interview questions and conduct interviews, 6) Map the user's jobs-to-be-done and their needs, and 7) Validate and prioritize the user's needs.
DEFINE: "Make Choices"
The Define Phase steps are 1) Validate your minimum viable prototype, 2) Map hypotheses and run experiments, 3) Pitch prototypes to get feedback, revise, and repeat, 4) make three prototypes for each solution, 5) Categorize and select your solutions, 6) Brainstorm and ideate solutions, and 7) Convert user needs into "How Might We" questions.
DEVELOP: "Gain Executive Buy-In"
The Develop Phase steps are 1) Create personas for your target segments, 2) State the proposed value statements, 3) Prototype to gain the "WOW" factor, 4) Create a reverse income statement, 5) Specify operational deliverables, 6) Checklist the key assumptions and test them, and 7) Build a "WOW" solution that the executive team will support.
DELIVER: ."Gain Customer Buy-In"
The Deliver Phase steps are 1) Project plan your launch, 2) Define your promotional strategy, 3) Set your pricing and distribution strategy, 4) Blueprint your service-delivery model, 5) Map and test the buying process, 6) Prototype and validate the user experience, and 7) Support the marketing and sales teams as they implement the go-to-market strategy.